“This Christmas, lahat dapat kasali.”

As part of the advocacy of Save the Children to help improve the lives of children from poor urban areas in the Philippines, this coming holidays season, Save the Children will launch the #LahatDapat campaign. Donors who will give PhP 500 are going to have the chance to make a difference in little kids’ lives and have a fabulous red bandana which can go with anything. It can be worn creatively to fit the users’ style, achieving the #LahatDapat Fab this holiday season.

Also, this coming December 16-23, a donation of 1,000 to the campaign will earn the people a 10-second spot of their selfie/groufie while rocking their bandanas on the designated LED billboards along EDSA Orense or Paragon and in C5 near Market! Market!

Head of Strategic Partnerships Riel Andaluz urged eveyrone to open their hearts to children this Christmas. “Save the Children Philippines calls on everyone to avail and wear their bandana to show solidarity in the fight against malnutrition. With their images shown across the Metro, they serve as an inspiration to others. By extending support to #LahatDapat Campaign, we ensure a healthy start for Filipino children,” she said.

Moreover, through the partnership with AdMov Technologies Inc., the images will also appear in Grab cars with installed Admov LED screens, possibly reaching 620, 000 Grab riders achieving #LahatDapat Sikat.

Most Unique Photo award, Photo taken Farthest Away from Manila award, Most Sylish Photo award, Biggest Groupie award, Most Popular photo award, and Best-Themed Photo award will be also be distibuted to the participants.

Companies and Schools who will take part will also receive the Most Creatve award, Highest Amound Raised award, and Most Number of Employee-participants award as part of the Campaign Partners Category.

The campaign’s goal is to give assistance to malnourished and at-risk kids for them to reach their full potentials through various projects. #LahatDapat also focuses on raising money for Save the Children’s Nutrition among Urban Poor Through Unified Response (NURTURE) which aims to lessen the number of deaths among children under the age of 5.

A severe acute malnourished child will receive a plumpy paste that will be use as their treatment with the help of the PhP 1,000 donation. It will also allow for a health worker to have an in-depth training about how they can further attend to the children’s needs.

On the other hand, a donation of PhP 500 will be able to supply a suplemental feeding for a moderate acute malnourished child that will last a month of five children per week.